# Customers

> Your Atenta's CRM: profiles, stages, follow-ups, segments, consent and import.

The **Customers** tab is your business's memory. Atenta uses it when answering: "hi Laura, the usual to Lomas?".

## Today

At the top of Customers is **Today**: overdue and today's follow-ups, customers who haven't ordered in 30 days and have consented to promotions, and details customers dictated that are pending confirmation. It's the list of what's worth doing today.

## The profile

- Name, nickname, phone numbers, addresses with delivery zone, preferences and allergies, tags and notes.
- **Purchases**: orders, amount, average ticket, by month and the products they order most.
- **Conversations**: the history of their chats.
- **Stage**: new → interested → quoted → customer → repeat → inactive. It's calculated automatically from facts and you can set it by hand.
- **Follow-ups** with a date: "call them Tuesday", "remind them about the quote".
- **Wallet and credit** when you have them enabled in [Finance](https://atenta.mx/en/docs/finanzas).
- **Promotions consent**: yes or no, with the date and the exact text they accepted. Without a "yes" consent, **nobody is eligible** for campaigns.

Whatever a customer dictates in the chat (a new address, an allergy) stays **pending confirmation** until you validate it in **Customers → Pending**.

## Funnel

`Customers → funnel view` shows the stages in columns; you move a customer by dragging or with "Move to".

## Segments

Groups by tag, zone, frequency or product ("the ones in Juriquilla who order pizza on Fridays"). They're counted live and are the basis of [campaigns](https://atenta.mx/en/docs/campanas).

## Import and export

- **Import** CSV or vCard (the contacts on your phone) with a preview before confirming and, if you want, a global consent with its text and date.
- **Export** CSV at any time: your data is yours.

## Orders

**Orders** lives at the top of Customers and in My business: "who ordered today?", with status, delivery and the **Charge** button. Marking Delivered is two taps.

## Deleting a customer

It's a red, two-step action: the app shows you what gets deleted and asks you to type the exact text the engine dictates (`BORRAR <id>`). There is no silent deletion.